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Architecture, Art & Culture, Design, Entertainment, Fashion, Travel

Recent // Inspiration

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Art & Culture, Design, Fashion

Aigner AW16 Advertising Campaign

Shot by photographer Terry Tsiolis in New York City, this year’s autumn/winter advertising campaign for fashion retailer Aigner features business-woman and interior designer Iris Apfel alongside models Jason Morgan and Toni Garrn.

Defined as ‘a German brand with an Italian soul,’ by founder Etienne, a statement attributable to the proximity of their Munich headquarters and the desire to provide consumers with a slice of La Dolce Vita, Aigner were one of the first fashion brands to use experiential marketing to their advantage in the 1960s and ‘70s with the launch of their racing days. These events became a fixture of Munich society and created positive associations with the prestigious brand for those who attended the events.

In recent years, as a result of audience fragmentation, brands needed to appeal to a number of different audiences. White identifies that, “to do this, it is necessary to develop a brand which appeals to diverse consumer groups.” Utilising integrated marketing communications techniques and individual’s synonymous with style in their promotional materials, accessories label Aigner can appeal to a variety of demographics by enhancing positive associations created in earlier advertising campaigns with the inclusion of returning models Jason Morgan and Toni Garrn, representative of the young professional market whom Aigner have been targeting since 2013 with a move towards more fashion-forward merchandise in addition to refreshing the brand’s creative identity via a new website, brand logo, packaging and in-store layout by multi-disciplinary agency YARD.

Throughout a variety of media Aigner display a core proposition: their commitment to unique craftsmanship, quality, tradition, and perfection in every detail. Each of their carefully-chosen communications channels complements and reinforces the core brand proposition, and subsequently, conveys added value and clear positioning to their target market. A brand for modern people who love tradition but who live innovation.



The Aigner AW16 collection can be purchased online and in stores.

Aigner can be visited at Facebook, Twitter, Instagram, Pinterest and YouTube.

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Architecture, Art & Culture, Design, Fashion

Geometric Elegance: James Tanner Jewellery

The debut collection by artist and jewellery designer James Tanner is inspired by aviation, London’s architecture – with particular emphasis on industrial, church and Art Deco buildings – in addition to Tanner’s own work in sculpture and as a jewellery buyer, supplying designers from some of the world’s leading fashion houses with antique pieces for direct design reference.

The geometric pieces found within the collection are manufactured with solid Sterling silver and handcrafted from concept to completion in his London studio, resulting in products which are exceptionally well-made and distinctive in design. The look book for the collection shot by photographer Nic Shonfeld, can be viewed here.

James Tanner can be visited on Tumblr and Instagram.

The capsule collection can be purchased online at Mr Porter in addition to the complete collection at the James Tanner website.

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Architecture, Art & Culture, Design, Travel

The Hotel Can Mostatxins, Alcúdia

Beginning life as a 15th century manor house in Mallorca, the Hotel Can Mostatxins has been transformed into a contemporary boutique hotel. Located in the historic, eco-friendly tourist township of Alcúdia, the Hotel Can Mostatxins is surrounded by 30km of coastline, providing an ideal setting for those desiring a calm, welcoming atmosphere.

Though the property has recently undergone redevelopment – with those involved going to great lengths to ensure guests experience a modern hotel – the property has retained many of its original Gothic features. Resulting in a building which fits into its environment seamlessly.


The Hotel Can Mostatxins comprises a spa, plunge pool and eight bedrooms with immaculate facilities – several Double Superiors, a Tower Executive, in addition to the Suite in the Tower. All of the rooms are luxurious, filled with character whilst maintaining a modern sensibility. For instance, the walls of the bedrooms have some exposed original pale sandstone and the floors are covered in a light, oil treated oak. While the wooden beams have been lime washed and the ancient windows beautifully restored. For guests wishing to see unspoiled views across the rooftops of Alcúdia to the distant mountains and Bay of Pollenca, the Suite Room in the Tower provides these and they can be enjoyed from one of the festejadors just below the window.

The Hotel Can Mostatxins is located at Carrer del Lledoner, 15, 07400 Alcúdia, Illes Balears, Spain. To book a room online, visit here.

The Hotel Can Mostatxins can be found on Twitter, Instagram and Facebook.

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Art & Culture, Design, Entertainment, Literature

Slow Days, Fast Company: Eve Babitz

I wrote previously about the resurgence of interest in the works of author Eve Babitz, with the publication of Eve’s Hollywood in October 2015 by the NYRB. Although, until recently, the only way to obtain a copy of its successor, 1977’s Slow Days, Fast Company: The World, The Flesh, and L.A., was with a French translation, published by Gallmeister in 2014 or to have a spare few hundred pounds in your back pocket for a used original copy.

However, on August 30th 2016, the NYRB will be issuing a new print run of Slow Days, Fast Company: The World, The Flesh, and L.A., a fictionalised account of Babitz’s life in Los Angeles, California, in which she writes, “Perhaps if the details are all put together, a certain pulse and sense of place will emerge, and the integrity of empty space with occasional figures in the landscape can be understood at leisure and in full, no matter how fast the company.”

Slow Days, Fast Company: The World, The Flesh, and L.A. can be pre-ordered here.

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Art & Culture, Design, Entertainment, Travel

Abstract Graffiti: At Home with Remi Rough

Those of you who follow my Twitter will know I am a fan of street art. In fact, one of my first experiences of the persuasiveness of the medium, was happening across a several foot high mural of Japanese recording artist Namie Amuro to promote the release of her 2012 album Uncontrolled in Tokyo. Someone who is known as one of the founding fathers of this particular artistic discipline is London-based artist and author, Remi Rough.

Rough finished 2015 with a solo exhibition, Home, his first in London, since 2011 at Scream London. The exhibition featured his now trademark abstract graffiti, which focuses on the interplay of colour and shape, appearing on a multitude of hand-made paper and wood canvasses, and explored the relationship of balance, tension and colour with geometric theory. My favourite piece from the exhibition is Cinqo, shown below, courtesy of Rough’s Instagram.

This piece, for me, is a visual representation of Rough’s earlier work. The shapes and colours utilised symbolising the trains which became his canvas as they traversed the city, potentially positively surprising those who saw the artworks and subsequently causing them to reconsider their perception of street artists.

To arrive at this stage in his career, where his work is as at home in a gallery as an outdoor venue, Rough has adapted his technique, taking inspiration from artists, such as, Kazimir Malevich whilst collaborating with other artists as a member of the collective Agents of Change. Rough’s work as a member of the collective, saw the exteriors of several venues across the UK transformed. For example, an abandoned village in Scotland became an extensive outdoor gallery, known as The Ghost Village Project, while the exterior of the Megaro Hotel in central London displayed to guests and passersby an intricate, colourful mural five storeys tall.

Mare writes that Rough “continues to challenge the boundaries of contemporary painting as he traverses between the collected history of art and todays urban lexicon. Thematically he continues to explore associations between Suprematism concepts, Abstract Expressionism and Graffiti art, which in practice and theory they become ever present. This amalgamation yields a new type of modernist painting, one that reflects his passion for the aforementioned but also his desire re-imagine it all for today’s world.”

Remi Rough can be visited on Twitter, Instagram and Facebook, in addition to his blog. Artwork, among other things, can be purchased from Rough’s online store, here.

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