Founded in 1998 under the Inditex umbrella, Spanish fashion label Bershka is a brand synonymous with youth and adventure, and these characteristics appear throughout their seasonal lookbooks. Three, of which, appeared during Autumn/Winter 2015 featuring selections from the product lines, Man, BSK and Bershka.
The images captured show pieces from the current collection which are functional, versatile, and inspired by industrial aesthetics. Somewhat similar to the brand identity being projected by Bershka through their recently launched stage concept, in their newly renovated retail outlets in Barcelona, Burgos, Santander and Cordoba. This concept includes recreated backstage concert areas and interactive mirrors enabling customers to try on clothes digitally and explore different combinations. Alonso writes that “The concept will be implemented gradually in Bershka’s retail locations, worldwide.” Selected images from the AW15 Men’s Lookbooks are shown below.