I first came across the promotional images for the Autumn/Winter collection in the recently-published issue of Another Man magazine and was captured by the products featured and the setting, which reference Dunhill’s heritage and the principles the company was founded on – quality, style and craftsmanship. A video of the advertising campaign is shown below.
The theme that runs throughout the campaign is one of contemporary, unique quirkiness and refined sophistication – two things which are synonymous with Dunhill and its projected brand identity. As creative director John Ray explains, “The clubs of St James’s and Pall Mall have always been the epitome of the high civilization which produced them, designed to suit the rarefied lifestyle of the British gentleman; occupied simultaneously by highly conventional people and wildly eccentric ones, a place both luxurious and timeless in atmosphere.”
Since being founded in 1893, the brand has expanded and diversified to include a variety of product ranges. For instance, alongside menswear there are leather goods, writing instruments, timepieces and other men’s jewellery, gifts and games in addition to a bespoke and made-to-measure service.