Collaborations between artists, designers and fashion labels are nothing new. In fact, this season alone has seen several. For instance, the recent limited edition collection between high-street Scandinavian retailer H&M and the Parisian fashion house Balmain, helmed by Olivier Rousteng.
A collaboration which debuted prior to the aforementioned Balmain x H&M but with less fanfare, is the collection between Japanese retailer Uniqlo and French brand Lemaire, founded by designers Christophe Lemaire and Sarah-Linh Tran. The Autumn/Winter 2015 LifeWear collection embraces the individual ethos of each brand with fitted sweaters, long coats and structured jackets exhibiting a minimalist, monochrome aesthetic that is sophisticated and understated.
Shot by photographer Alasdair McLellan – whose work featured in a previous post – and featuring models Julie Hoomans and Matt Doran, the lookbook and successive advertising campaign demonstrate this aesthetic to great effect by placing items from the collection at the forefront, subsequently encouraging the viewer to concentrate on the products rather than what is happening around them.
In conversation with Lauren Milligan of Vogue, Lemaire explains, “Our philosophy is close to Uniqlo’s. Uniqlo designs quality garments for everyday life. It’s is not trend-driven. Everything is about the product and technological innovations. Their philosophy is strong and modern. We believe that Lemaire’s journey beyond the frontlines of fashion to focus on the wearer is completely in keeping with the LifeWear concept’s commitment to comfort, quality and style aimed at making life better. Every item combines elegance with moderate relaxation and comfort, for modern, advanced wardrobe mainstays.” Selected images from the Uniqlo x Lemaire Lookbook are shown below.