Shot by photographers Hunter and Gatti, the Massimo Dutti Après Ski Autumn/Winter 2015 advertising campaign features models Andreea Diaconu and Mikkel Jensen among snow-capped mountains dressed in Fair Isle jumpers, quilted jackets, gilets and chinos.
The advertising campaign for the limited edition collection projects a brand identity of sophistication, elegance, practicality and comfort, which meshes with the brand image held within current and potential consumers’ minds. Through the promotional images, Massimo Dutti demonstrate to customers that they offer a diverse collection of versatile pieces suitable for a variety of environments.
Since being founded in 1985 as a menswear label, the Spanish fashion retailer has expanded their offering to include women’s-wear, children’s-wear and fragrances, ensuring the use of high quality fabrics throughout its products which can be found in 68 markets, in a network that exceeds 700 stores.
Today, Massimo Dutti produce an extensive line of ready-to-wear men’s-wear in addition to accessories and personal tailoring. More images from the campaign are shown below.