Shot on location by photographer Alasdair McLellan and styled by fashion editor Beat Bollinger, the Autumn/Winter 2015 advertising campaign for Margaret Howell features models Lou Schoof and Charlie Ayres Taylor in South Downs, East Sussex, England.
Howell writes that “I’ve always wanted clothes to be the way I drew them – relaxed and lived in, a natural look.” And that comes across alongside the brands minimalist aesthetic in the monochrome images captured for the campaign which places selections from the collection at the forefront, displaying items that are practical and sophisticated, crafted from hard-wearing materials, ideal for the environment in which the campaign was photographed.
The ethos of Howell’s brand – and the fabrics utilised in the creation of its products – is one where a focus on tradition, quality and skill combines together to create good design and thoughtful style, resulting in clothes that are fit for purpose, for the real world.
Howell has spoken before about finding – at a jumble sale – an old, yet finely stitched pinstripe shirt. And how, even today she still finds it exciting to hunt out objects she perceives to be well-made and enduring. This is similar to experiences I’ve had when interacting with Margaret Howell, either online or in-store. Not that either platform resemble a jumble sale, but how exciting it was to search through items that are stylish and designed with longevity in mind.