The hotel was initially commissioned by Melbourne tea merchants, Griffiths Brothers and utilised as their new store and sales room for teas, coffees and cocoas. But, by the mid-1940s, the Griffiths was leased to Verona Press and became a printing headquarters, acquired in the mid-1960s by the Herald and Weekly Times who renamed it ‘Gravure House’ and was fully occupied by various Herald subsidiaries and publications.
The building was leased in 1973 by the Lindrum family, becoming a billiard and snooker-playing establishment, elements of which are seen in Hotel Lindrum today, until 1988 when News Ltd, reclaimed the building to accommodate the offices of their publications. However, in 1995, the building came up for sale, and in 1999, Hotel Lindrum opened its doors, bringing to Melbourne one of the first boutique hotels to enter the market.
The Melbourne landmark now sports contemporary design solutions that move away from the formal commercial approach typical of hotel design with lighting by Ism Objects, complementing the architecture of the hotel and the black and white images of Melbourne’s architectural details and well-known buildings, captured by photographer Marcus Struzina.
Although slightly larger than the stereotypical UK-based boutique hotels, for example, The Edgbaston or Artist Residence, Hotel Lindrum has 59 rooms and offers fantastic service, a sophisticated style and ease of access to Melbourne, being situated in the central business district.
I plan to visit Melbourne at some point to discover what this youthful, vibrant city has to offer, in addition to the street art which adorns several of Melbourne’s boroughs, and will be making the Hotel Lindrum a place to visit or stay on my to-do list.
Images courtesy of Neil Bradford Design