Philanthropists Eli and Edythe Broad are set to open their art museum, The Broad, in Los Angeles on 20th September 2015. Located on Grand Avenue in downtown Los Angeles, opposite Frank Gehry’s Walt Disney Concert Hall, The Broad contains several floors of exhibition space for the displaying of 2,000 works from contemporary artists, such as, Jean-Michel Basquiat, Barbara Kruger, Cy Twombly, Ed Ruscha, Kara Walker, Christopher Wool, Jeff Koons, Joseph Beuys, Jasper Johns, Cindy Sherman, Robert Rauschenberg and more, in addition to the lending library of The Broad Art Foundation. The museum will be open six days a week with free general admission so that “affordability isn’t a criteria to see the art,” and to encourage visitors from across the USA and worldwide to attend the venue.
The Broad was designed by Diller Scofidio + Renfro, the architectural firm responsible for the Lincoln Center redesign and the High Line in New York. Medina writes that the museum features an eye-catching “veil and vault” design — the vault being the curving, opaque gray mass that is the second-floor art storage, as well as the lobby’s ceiling and the third-floor gallery’s floor. The veil is the white honeycomblike structure that covers the outside of the building and forms the ceiling of the third-floor gallery. The frame is created of 2, 500 fibreglass-reinforced concrete elements so that daylight can channel into public spaces and galleries without negatively impacting artwork.
“You’d be hard-pressed to find such an in-depth view of contemporary art anywhere else today,” says founding director, Joanne Heyler. On average, The Broad acquires one work per week to add to its 2,000-piece collection. “This being L.A., we’ll also invite filmmakers and musicians to do things with the museum to illuminate the collection in a fresh way.”
The Broad can be found at 221 South Grand Avenue, Los Angeles, CA 90012.
Opening times are Tuesdays and Wednesdays from 11 AM to 5 PM; Thursdays and Fridays from 11 AM to 8 PM; Saturdays from 10 AM to 8 PM; and Sundays from 10 AM to 6 PM. The Broad will be closed to the public on Mondays, as well as on Thanksgiving Day and Christmas Day.