Design, Fashion

COS AW15 Advertising Campaign

Photographed by Karim Sadli and styled by Jonathan Kaye, models Fei Fei Sun and Laurie Harding are seen among glaciers and snow-capped mountains in the COS AW15 advertising campaign which features collarless coats, blazers and tunics to create an androgynous, futuristic feel that is consistent with the brand’s ethos of reinventing “classics and wardrobe essentials that are made to last beyond the season.”

Daniel writes that, “It’s all about statement tailoring for AW15 according to COS, the streamlined cuts are beautiful with hidden buttons allowing a clean look with no functional interference.”

The campaign follows the Hong Kong unveiling of the AW15 Lookbook, where, Hunger writes, “in front of a specially created backdrop on Hong Kong’s Pier 4 by renowned architect Andre Fu, guests joined the COS design team to watch a team of models intertwine with the modern urban landscape – one that perfectly mirrored COS’s signature aesthetic.”

Favourites from the collection are the flap pocket shirt and this textured melange jumper, ideal for lounging around on hazy Sunday mornings. More images from the campaign are shown below.






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