For the Dior Homme A/W 2015 advertising campaign, Creative Director Kris Van Assche chose to work with long-time collaborator, photographer Willy Vanderperre. Starring in the campaign is model-turned-actor Boyd Holbrook.
In addition to a print campaign, Holbrook will also be starring in a short film for Dior, shot by Vanderperre. Van Assche suggests the impetus for Dior Homme to create “a cinematic moment” can be attributed to Vanderperre embracing filmmaking.
The theme of the short film, Paris XVIE, focusses on the formalwear that dominated Van Assche’s fall line. A video showing the A/W 2015 collection from Paris Fashion Week: Menswear can be seen, below.
When discussing the campaign, Van Assche says, “It’s a romantic idea of an American wandering around Paris.” The short film shows Holbrook dancing, sipping cocktails and collecting flowers.
“We started this collaboration with a focus on the film and now the pictures also have that filmic feel,” said Vanderperre. “We wanted somebody that we could explore the film idea with further, and it was Kris who suggested Boyd.”
Paris XVIE was teased in the brand’s Paris store windows during fashion week, and the official unveiling will be on Aug. 31 on diormag.com, a stand-alone Web site, as well as blogs and other social media sites. The still campaign will appear in various publications around the world.
Van Assche said he expects to continue to work with Vanderperre on future campaigns. “Our relationship keeps evolving and getting better and better. The brand is growing fast, so each season feels like a fresh start. I tell my story on the catwalk, but his interpretation takes it a step further. I like that.”
The images that have been seen so far are cohesive with the brand identity projected by Dior throughout their campaigns and continue to show the sophisticated persona the brand wants to portray. Furthermore, with Dior Homme featuring Boyd Holbrook, whose public profile is rising after his appearance in several films, this could bring consumers within the same demographic as the model-turned-actor to the brand as they identify with him and the role he plays in the campaign.